The objective behind any catalog is information. To communicate information on product models, illustrate their features, specification and provide useful illustrative imagery. Representatives have always used catalogs to guide customers as to best-suited products for their needs. Speed provided by digital access is vital today getting product information to our customers to allow them to complete their task at hand.
As the Internet has evolved since the late 90’s, practically every company has moved over to housing their products within an ‘online’ digital catalog on their website. Using an online catalog also has great advantages over paper for the customer with search functionality and the ability to share. Also, online catalogs ultimately provide greater product visibility to end users, with 24/7 Worldwide access from any device.
Digital has no restriction in size and isn’t limited by the amount of pages. There are no logistics involved around distribution, as with traditional printed mediums. Producing printed catalogs can involve production and printing costs in the tens of thousands of dollars. They can have large fixed costs for a small number of products. Along with this also comes storage and these can become can be outdated and wasted in a very short time period. Wasting catalogs means wasting paper and this isn’t very green. When printed catalogs run out it is increasingly difficult to share the information, however with digital sharing is endless. Mistakes in printing can be costly after a print run, but with digital errors, these can be instantly corrected. Digital also has the possibility of linking to other media, for example, installation videos or relevant codes and authority.
It is worth remembering that printed catalogs still function without batteries or Wi-Fi signal. Many people still find them extremely convenient, however, the days of us mailing mass quantities to everyone isn’t the case anymore. We still respect customer requirements and are happy to deliver a catalog in whatever form needed at their request.
Advances within the HVAC and Ventilation industry have to strongly rely on innovation in product development. The goal of new product development is ultimately recognizing, understanding and serving customer needs. If a new product cannot meet customer needs it will fail in the marketplace.
Focusing on product development is one of our proactive strategies and one where we continuously innovate and adapt on a daily basis. Knowledge of industry trends and technology helps evolve products. We rely on the input from ‘industry intelligent’ individuals to deliver valuable insights to support our offerings. The technology, knowledge, and adaptiveness of our company and staff allow us to satisfy industry test standards and customer requirements.
The forward innovations behind some of the recent products such as the EME720 louver and the corrosion resistant dampers were driven by our customer needs. Boundaries were pushed to provide products that meet or exceed that same customer’s needs and expectations. The technology behind these new products are intended to save customers money as well as provide increased durability and functionality they will not find anywhere else on the market.
I wanted to mention the great work of ‘Women in HVACR’ which exist to improve the lives of their members by providing professional avenues to connect with other women growing their careers in the HVACR industry. I support their President, Julie Decker’s goal for 2017 of extending their reach within the industry.
According to Bureau of Labor statistics, 9.1% of the construction industry are women and this number thankfully continues to grow. Considered a male dominated industry, our industry is no different from any other in construction, however hard work, training, and the right certifications pave the way to competency and success, no matter what your gender may be. Without prejudice, the HVACR industry, for the future should continue to present mentors and opportunities to hard-working individuals interested in a challenging career. Only with this mindset can our industry prove successful and meet the challenges of future years, a mindset that is strong throughout the organization of ‘Women in HVACR’. Through well-presented initiatives, they are ultimately building a firm legacy within the HVACR industry, backed up by solid work ethics and results.
Sun, sea and salt air, most of us have been to the beach and enjoyed these. We have the ability to wash our cars and take a shower after a fun day’s outing, however a commercial building on the coast has no such luxury. On the coast, deterioration tends to happen at an accelerated rate.
Engineers have to take the harsh conditions these buildings are exposed to into consideration, with a strong emphasis on longevity and durability where high moisture/humidity and salt spray are a daily occurrence.
The new critical environment damper series from Ruskin® is designed and manufactured to withstand the elements of coastal and corrosive applications. The CD50CE and TED50CE combine the strength of stainless steel and protection of anodized aluminum to combat salt water elements. Corrosion resistance is a key attribute of anodic coatings, vital for metal parts that need to withstand the extremes of a coastal environment.
The new dampers feature low-maintenance, non-corrosive bearings and shake-proof linkage; airfoil blades for high-velocity heating, ventilation and air-conditioning (HVAC) systems, low-pressure drop and quieter performance; and mechanically-fastened blade edge seals.
Take a look at the new Critical Environment Dampers here
White papers promote thought-leadership and clarify complex methods and solutions, delivering great value to the reader. Writing those takes some real work, and non-bias writing is important. White papers are one of the highest valued of any content offered online and a vital component within changing perceptions.
As I mentioned in my previous post ‘By Association’ the majority of associations will hold an enormous wealth of information including white papers.
If you are working within the building construction industry, AMCA International has just published a very useful white paper written by Louver Thought Leader, Ruskin Product Manager and a member of the AMCA Louver Marketing Task Force, Peter Blaha. Within this free white paper, Peter describes the tests outlined in ANSI/AMCA Standard 500-L. This will help specifiers understand what testing in accordance with this AMCA standard proves and does not prove about the louver they are considering for a project.
Link to Understanding the ANSI/AMCA Standard 500-L Tests White Paper
Product certification gives the engineering community the guaranteed assurance that a particular product offering will have been tested to meet specific health/safety, environmental and performance requirements. This gives confidence in greater reliability as opposed to an alternative product that has not received the same tested accreditation.
A third party testing and accrediting body exposed to competing manufacturer’s products can also help spur on improved technology and advances for the complete industry.
Mentors help guide less experienced people to a greater understanding and masterfulness in a particular subject area. I had a great mentor at Johnson Controls help me understand sales excellence in the early 90’s. A mentor will provide opportunities to understand what to do and when in situations that only their experience and knowledge can support.
More often than not, the mentor will also find the arrangement mutually rewarding through revisiting situations and subjects and giving back to the industry that has allowed them to develop their career.
Mentorship has to be considered as an ongoing process rather than an accomplishment, that has an end in sight. Finding a mentor could be easier than you think, as there may be experienced peers around you.
Just like joining an association as I mentioned in my previous post, initiatives like this can help to improve an industry and help an individual on their career path.