White papers promote thought-leadership and clarify complex methods and solutions, delivering great value to the reader. Writing those takes some real work, and non-bias writing is important. White papers are one of the highest valued of any content offered online and a vital component within changing perceptions.
As I mentioned in my previous post ‘By Association’ the majority of associations will hold an enormous wealth of information including white papers.
If you are working within the building construction industry, AMCA International has just published a very useful white paper written by Louver Thought Leader, Ruskin Product Manager and a member of the AMCA Louver Marketing Task Force, Peter Blaha. Within this free white paper, Peter describes the tests outlined in ANSI/AMCA Standard 500-L. This will help specifiers understand what testing in accordance with this AMCA standard proves and does not prove about the louver they are considering for a project.
Link to Understanding the ANSI/AMCA Standard 500-L Tests White Paper
Product certification gives the engineering community the guaranteed assurance that a particular product offering will have been tested to meet specific health/safety, environmental and performance requirements. This gives confidence in greater reliability as opposed to an alternative product that has not received the same tested accreditation.
A third party testing and accrediting body exposed to competing manufacturer’s products can also help spur on improved technology and advances for the complete industry.
Mentors help guide less experienced people to a greater understanding and masterfulness in a particular subject area. I had a great mentor at Johnson Controls help me understand sales excellence in the early 90’s. A mentor will provide opportunities to understand what to do and when in situations that only their experience and knowledge can support.
More often than not, the mentor will also find the arrangement mutually rewarding through revisiting situations and subjects and giving back to the industry that has allowed them to develop their career.
Mentorship has to be considered as an ongoing process rather than an accomplishment, that has an end in sight. Finding a mentor could be easier than you think, as there may be experienced peers around you.
Just like joining an association as I mentioned in my previous post, initiatives like this can help to improve an industry and help an individual on their career path.
If you have ever considered joining an association, I would thoroughly recommend it. An association such as AMCA is a cooperative group, where competition and barriers can be removed. The collection of members is far greater than any one individual. It allows like-minded individuals to connect with peers, share ideas, experiences and learn best industry practices. Professional relationships can be forged, which really is a backbone for promoting growth within in any industry.
An association may hold several events and committees each year allowing for prime learning, networking, and discussion. The majority of associations will also hold an enormous wealth of information including white papers, books, and articles allowing you to expand your knowledge and improve in the area you have chosen to make a career.
With the AHR Expo covering 465,000 square feet last week, we thought we would throw in a putting green. It was Wednesday at ASHRAE and customers stopped by to relax for a moment and practice their putting skills while conversing with our folks at the booth. Monday and Tuesday were so busy with customers!
Some may say that the golf course is a great place to do business so we took it to the expo!
“Our customers showed up in force to celebrate success and meet new people.” Drinks, dancing, and new product technology discussions always help.”
We are having a 30×40 booth featuring all our best products at AHR Expo. Experts in Commercial, Industrial and Fire Safety Damper, Mechanical and Architectural Louvers, and Air Measuring will be joined by ERV experts and Spiral Duct experts to help with Air Control Solutions.